When a domestic marketer competes against foreign firms to sell products of a similar nature, what type of sales competition is created?
A) Brand
B) Substitute
C) International
D) Competitive
E) Social
Answer: C
Explanation: C) International competition matches the products of domestic marketers against those of foreign competitors. The intensity of international competition has been heightened by the formation of alliances, such as the European Union and the North American Free Trade Agreement (NAFTA).
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When a company's primary motive for entering a collaborative arrangement is to learn from its partner, it is likely to ________
A) leave control to its partner B) "go it alone" after it has learned what it needs to know C) have disagreements with the partner over quality issues D) prefer the arrangement to be a licensing agreement