Fiona is a sales associate at a store that sells new and used videos and DVDs. Recently, she was given a CD of the music from Vanity Fair to encourage her to suggest customers buy this movie. What is the CD an example of?

When marketers give journalists real news and commentary when they need it, the result is often

A) perceived negatively by journalists' supervisors. B) an invitation to advertise in the particular news medium. C) a positive media mention of the marketer's product or firm. D) a prize-winning, investigative news story. E) in the form of a massive increase in product sales.

A knowledge base of information on facts about an enterprise is called a(n):

A) enterprise information system. B) repository. C) systems information unit. D) database process.