The generic cognitive message strategy is a(n):
A) claim of superiority based on a product's specific attribute or benefit, which cannot be made by a competitor
B) direct promotion of product attributes or benefits without any claim of superiority
C) explicit, testable claim of uniqueness or superiority that can be supported or substantiated in some manner
D) untestable claim based upon some attribute or benefit
B
Business
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_____________ - identifying distinct groups of consumers whose purchasing behavior differs from others in important ways
Fill in the blank(s) with the appropriate word(s).
Business
Retailers are able to charge slotting allowances due to the high competition for shelf space among new products
Indicate whether the statement is true or false
Business