________ and ________ can be highly satisfied but exhibit totally different loyalty patterns

Why were Blendtec's videos so successful?

A. They showed the benefits of the product in a creative and entertaining manner. B. They were a successful form of advertising. C. Many people need blenders. D. The company supported its video campaign with traditional advertising. E. Blendtec invested heavily in the video production

The indirect approach to assessing brand equity assesses the actual impact of brand knowledge on consumer response to different aspects of marketing

Indicate whether the statement is true or false