Which of the following is an appropriate interview question?
A) Have you ever been denied credit?
B) Have you ever been arrested?
C) Are you at least 18 years old?
D) What is your current marital status?
Answer: C
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If a company's external auditor expresses an unmodified opinion as a result of the audit of the company's financial statements, readers of the audit report can assume that
a. The external auditor found no fraud b. The company is financially sound and the financial statements are accurate c. Internal control is effective d. Material issues about the application of accounting principles were resolved to the satisfaction of the external auditor
The advertising promise that captures the reason that people buy products is known as:
A) creative strategy. B) the advertising appeal. C) the selling proposition. D) the creative execution. E) the big idea.