Former Procter & Gamble president Howard Morgens said that advertising
A) is the most expensive means of selling.
B) is the most effective and efficient way to sell to consumers.
C) makes people aware of products but does little to actually sell products.
D) is merely a feel-good activity for producers.
Answer: B
Communication & Mass Media
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People typically base their stereotypes on easily visible characteristics, such as gender, race, or
age. Indicate whether the statement is true or false
Communication & Mass Media
"How much does the audience know about summer internship programs?" is an example of a(n) _____ question, which is useful in exploring issues by providing the respondent free rein in answering
a. open-ended b. closed c. secondary d. neutral
Communication & Mass Media