What are the relative strengths and weaknesses of the key mass media types of television, radio and newspapers?
What will be an ideal response?
• Television:
o Strengths: extensive reach, impact of visuals, multiple target groups reached
o Weaknesses: Expensive, complex, not as pervasive as radio (e.g. cars, and public)
• Radio
o Strengths: large specific reach, lower cost at target level, timely and repetitive, literacy not an issue,
o Weaknesses: high costs if multiple stations, no guarantee of public service time, no visuals, limited to station reception
• Newspapers
o Strengths – large reach, information can be kept or shared, works with complex messages
o Weaknesses – literacy implications; low emotional appeal – limits to visuals, cost barriers
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________ consists of creating something new to meet the needs of consumers in a given country
A) Product adaptation B) Straight product extension C) Undifferentiated marketing D) Product invention E) Standardized manufacturing
Aerelon Airways, a commercial airline, suffers a major crash. As a result, passengers are considered to be less likely to choose Aerelon as their carrier, and it is expected free cash flows will fall by $15million per year for five years
If Aerelon has 55 million shares outstanding, an equity cost of capital of 10%, and no debt, by how much would Aerelon's shares be expected to fall in price as a result of this accident? A) $0.93 B) $1.03 C) $1.14 D) $1.34