Nutritreat Industries Corp. is a manufacturer of food products. The company introduced chocolate cookies to the local market
After a period of initial success, the product lost its market and Nutritreat decided to withdraw chocolate cookies from the market. This scenario is an example of the _____ stage of a product life cycle.
a. introduction
b. growth
c. maturity
d. decline
ANSWER: d
This scenario is an example of the decline stage of the product life cycle. A long-run drop in sales signals the beginning of the decline stage. Eventually, the product is withdrawn from the market.
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