Briefly explain how marketers use marketing controls
What will be an ideal response?
Marketers use marketing controls to identify any shifts in expected performance of marketing efforts. These shifts can be positive or negative. Once a deviation from expected performance is identified, marketers can quickly act to adjust their marketing efforts to better achieve the desired results.
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A marketer analyzing a company's manufacturing costs and the level of sales volume needed to cover those costs is analyzing the ________ element of the marketing mix
A) product B) promotion C) place D) physical evidence E) price
Discretionary financing needs will be higher if ________. Assume "all else equal."
A) sales decline B) excess capacity exists for fixed assets C) the dividend payout ratio is raised D) the firm's net profit margin increases