________ advertising aims to convince current purchasers that they made the right choice
A) Persuasive
B) Informational
C) Reinforcement
D) Reminder
E) Comparative
C
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A tax return preparer is subject to a penalty for knowingly or recklessly disclosing corporate tax return information if the disclosure is made
A. So that a third party may solicit business from the taxpayer. B. To permit the tax processor to compute the taxpayer's liability electronically. C. For peer review. D. Under an administrative order by a state agency that registers tax return preparers.
Christopher Messenger rents storage space to college students who go home for the summer but do not want to haul all of their property home and back
The business is profitable during the summer months, but when the storage space is unoccupied in the off-season, Christopher is losing money. What characteristic of service is most likely the source of Christopher's problem? A) intangibility B) perishability C) personalization D) variability E) inseparability