Based on Brook and Sha’s analysis, how would organizational leaders be involved in assessment of the success of a campaign?

a. by relying milestone dates to see if objectives are being achieved
b. by the final report issued by the campaign leader
c. by reporting from members of the campaign team
d. by outcome performance data generated by target audiences

a. by relying milestone dates to see if objectives are being achieved

Communication & Mass Media

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Communication & Mass Media

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Communication & Mass Media