Although Ali was quiet and spoke up rarely in his class project group, the group knew he was
a pre-med major and respected his academic success.
When the group decided to use the topic
of genetic research for their project, they listened carefully to Ali?s ideas on appropriate
sources. Given these circumstances, what type of power does Ali have in his group?
A) coercive B) referent C) expert D) reward
C
Communication & Mass Media
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Who was the sociologist who became known for studying the effects of the media on elections?
A) Walter Lippman B) Harold Lasswell C) Paul Lazarsfeld D) T.E. Lawrence
Communication & Mass Media
According to the two-step flow model, we are motivated less by the media and more by people we know personally and respect. These contacts are known as
A) opinion leaders. B) researchers. C) cumulative contacts. D) network effectors.
Communication & Mass Media