After Asiana Airlines’ Flight 214 crashed in San Francisco, why were the Asiana crisis communication efforts viewed as insufficient by most Americans?
a. Instead of coming being on site, senior management remained in Korea.
b. Senior management did not issue a public and formal apology.
c. The CEO used social media to address concerns of passengers.
d. Victims were not compensated for their injuries.
a. Instead of coming being on site, senior management remained in Korea.
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A euphemism can be best described as
a. substitution of a more polite term or phrase for one that is blunt or insensitive. b. substitution of a word for a word that is intentionally ambiguous or misleading. c. a phrase with an understood meaning. d. a phrase which has a specific impact.
In a brief essay, explain what Kevin Kelly’s theory of “1,000 True Fans” is and . In a brief essay, explain what Kevin Kelly’s theory of “1,000 True Fans” is and
What will be an ideal response?