Match the following terms and the descriptions of sampling procedures:

A. Using the individuals who offer to participate in a research study.
B. Choosing individuals to participate in research because they are considered "typical" of the critical characteristics important to the research project.
C. Researcher seeks a specified number of participants who fit the characteristics of subgroups important to the research project.
D. Finding additional research participants by asking current participants to recommend individuals with similar characteristics.
E. Choosing individuals who are convenient and easily available as research participants.

A. Volunteer sample
B. Purposive sample
C. Quota sampling
D. Snowball sample
E. Convenience sample

Communication & Mass Media

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Communication is a ______________between and among people, whereby all parties are continually and simultaneously sending and receiving information

Fill in the blank with correct word

Communication & Mass Media

Which of the following is a disadvantage of focus group research?

a) One participant can dominate the conversation b) Respondents tend to give incomplete answers to questions c) The subjects must be articulate to participate d) The results obtained cannot be generalized to an entire population

Communication & Mass Media