Invention refers to research and the selection of appropriate supporting materials

Michael is campaigning for Student Body President. He knows that his opponent, who will speak right after Michael does, will tell the audience that Michael does not have enough experience to make a good president

Michael decides to admit that he doesn't have much experience, but point out that he does have the best grades, the best record of volunteer activism, and the best ideas. He will claim that these are more important for a president than experience is. By preparing the students ahead to time to resist his opponent's argument, Michael is demonstrating the principle of A) resistance. B) selective exposure. C) inoculation. D) manipulation. E) coercion.

What is a term for a concept that fuels your ad campaign?

a. power aide b. power idea c. power punch d. power ad