What is the meaning of ownership advantages? Give an example
What will be an ideal response?
Ownership advantages are tangible or intangible resources owned by a firm which grant a competitive advantage over its industry rivals. An example is the brand image and luxurious reputation of Dom Perignon champagne.
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Discuss collectivism. What ideals does the philosophy support? Where did the philosophy start? How does collectivism exist in the modern world?
What will be an ideal response?
As the marketing manager at Secure Services, a home security systems company, you have been asked to devise a new sales and marketing strategy for a new line of sophisticated alerting systems called "Imperio"
These alerting systems can be programmed to meet individual specifications, have special child lock features, and require the thumb impression of the home-owner(s) for a visitor to be allowed inside the house. The two previous promotional ventures failed to elicit much consumer response because most people were unaware of the benefits of such devices except for those consumers who were specifically looking for them. Can the use of e-mail marketing by Secure services be justified for its current marketing effort? Why or why not?