After determining its communication objectives, the company's next step in developing a promotional plan is to ________
A) identify the target audiences
B) determine its marketing communication budget
C) design the promotion mix
D) decide on a push or pull strategy
E) identify its product's phase in the product life cycle
B
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The requirement to provide financial accounting information is driven by the need for outside stakeholders (primarily investors) to have reliable information about the financial status of an organization.
a. true b. false
Among the Hoyts' cash expenditures during 2016 were the following: $2,500 in repairs in connection with 2016 fire damage to the Hoyt residence. This property has a basis of $50,000. Fair market value was $60,000 before the fire and $55,000 after the fire. Insurance on the property had lapsed in 2015 for nonpayment of premium. $800 appraisal fee to determine amount of fire loss. The appraisal fee to determine the amount of the Hoyts' fire loss was
a) Subject to the 2%-of-adjusted-gross-income floor for miscellaneous itemized deductions. b) Not deductible. c) Deductible from gross income in arriving at adjusted gross income. d) Deductible after reducing the amount by $100.