Describe the benefits of e-commerce for a consumer
What will be an ideal response?
Consumers who purchase items utilizing e-commerce can shop twenty-four hours a day. They do not need to travel to the place of purchase, and they can receive relevant information in seconds from any location about a product. They have a larger base and choice of product selection. They are also able to gather more information about prices offered by different retailers.
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Companies focusing on large-scale promotional efforts to gain market share are adhering to the
A) interaction concept. B) societal marketing concept. C) selling concept. D) production concept. E) product concept.
An organization is in the process of goal setting. It has finished reviewing the organization's mission. What should it do next?
A) determine the goals individually or with input from others B) write down the goals and communicate them to all who need to know C) evaluate available resources D) review results and whether goals are being met