A company borrows money from bank. Both assets and liabilities increase as a result of this transaction.

The manner in which an advertising appeal is presented is a(n):

A) humor methodology B) rational approach C) conative message strategy D) executional framework

Multiplying a vehicle's rating times opportunities to see (OTS) for an advertisement calculates the:

A) cost per thousand (CPM) B) gross rating points (GRP) C) cost per rating point (CPRP) D) frequency