Consultative-style selling, which emerged in the late 1960s and early 1970s, is an extension of the marketing concept

The impact of a positive mood on expectancy theory is that

A) the person loses interest in rewards. B) the person loses interest in punishments. C) all three components are likely to be elevated in value. D) all three components are likely to be lowered in value. C

Which of the following questions would be more important for the experts to evaluate when determining how to ensure intellectual property protection for Big Boy Burgers?

A) What should be the penalties for theft of the recipes for their unique burger sauces and specialty burger buns? B) Is BBB partnering with ethical franchisees that have no intention of becoming BBB competitors in the future? C) What are the commonly counterfeited goods in the market? D) How are BBB franchisees modifying recipes and menus to meet the needs and desires of customers in local markets?