Identify and describe the four different ways to motivate listeners to respond to a persuasive message

What will be an ideal response?

1. Use cognitive dissonance: telling listeners about existing problems or information that is inconsistent with their currently held beliefs creates psychological discomfort.
2. Use listeners' needs: people are motivated by unmet needs. The most basic needs are physiological, followed by safety needs, social needs, self-esteem needs, and finally, self-actualization needs.
3. Use positive motivation: people will be more likely to change their thinking or pursue a particular course of action if they are convinced that good things will happen to them if they support what the speaker advocates.
4. Use negative motivation: people seek to avoid pain and discomfort. They will be motivated to support what a speaker advocates if they are convinced that bad things will happen to them unless they do.