A formalized set of procedures for generating, analyzing, storing, and distributing pertinent information to marketing decision makers on an ongoing basis is called a(n) ________
A) transactions processing system
B) formal system
C) marketing information system
D) expert system
E) research directorate
C
Business
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If an advertisement is placed in three different places in Glamour and then runs for five issues, the number of opportunities to see (OTS) would be:
A) 3 B) 5 C) 15 D) depends on the gross rating points for Glamour
Business
The _______ enables customers to purchase a wide-variety of complementary products and services from a single source
a. efficient, low-cost transactional experience b. high-touch, consultative experience c. flexible, multi-access-point experience d. one-stop shopping experience
Business