Identify and define the two types of evaluation standards
What will be an ideal response?
Expediency: a speech must accomplish its purpose; Artistic: a speech must follow accepted
rhetorical principles, consistent with ethical norms, in a specific rhetorical situation.
Communication & Mass Media
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Psychological audience analysis considers audience members along such dimensions as willing-to-unwilling, favorable-to-unfavorable, and
a. knowledgeable-to-unknowledgeable. b. educated-to-uneducated. c. wealthy-to-poor. d. objective-to-rigid.
Communication & Mass Media
“I think we’re all aware of the enormous differences between the United States and
Japan. We’re separated by geography; we’re separated by language; and we’re separated by culture.” This passage is an example of a. a narrative. b. a paraphrase. c. a contrast. d. an anecdote.
Communication & Mass Media