A dynamic condition in which an individual is confronted with an opportunity, constraint, or demand related to what he or she desires, and for which the outcome is perceived to be both uncertain and important is ________

The outcome of the forecasting process is most essential to which of the following?

A) aligning the marketing mix with the company's mission B) predicting competitors' strategies C) analyzing customer behaviors D) identifying target audiences E) exploring alternative marketing strategies

Which of the following examples illustrates the citation style of the Modern Language Association (MLA)?

A. With the evolution of the Internet, the world has become smaller (James). B. With the evolution of the Internet, the world has become smaller. (James, 156) C. With the evolution of the Internet, the world has become smaller (James 156). D. With the evolution of the Internet, the world has become smaller (James; 2004; 156).