If you are employed to advertise a product, according to the text, the first thing you should consider in planning your advertising campaign is
a. the quality of the product.
b. whether people's attitudes toward the product are cognitively or affectively based.
c. the cost of the product.
d. whether the audience is likely to be motivated or not.
Answer: B
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_____ created person-centered therapy in an effort to help each individual become _____
a) Alfred Adler; at peace with respect to his/her id, ego, and superego functioning. b) Sigmund Freud; free of defense mechanisms. c) Carl Rogers; a fully functioning person. d) Carl Jung; a part of a collectivist society.
According to Freud, most children resolve the Oedipus or Electra conflict by ________
a. becoming anally fixated b. reverting to the oral stage c. identifying with the parent of the same sex d. identifying with the parent of the opposite sex