A _____ is designed to focus managers on the core cost/benefit trade-offs which need to be considered given the relationship between market potential and the current market position.

A. growth-share matrix
B. payoff table
C. market-product grid
D. product differentiation table
E. cross tabulation

Ans: A. growth-share matrix

Business

You might also like to view...

Purchased goodwill should

a. be written off as soon as possible against retained earnings. b. be written off as soon as possible as an extraordinary item. c. be written off by systematic charges as a regular operating expense over the period benefited. d. not be amortized.

Business

AAA Insurance Company has transferred a portion of its loss exposure to BBB Insurance Company. In this reinsurance transaction, what is AAA Insurance Company called?

A) Captive insurer B) Tertiary insurer C) Primary insurer D) Secondary insurer

Business