Explain how perceptual set can be both useful and harmful
What will be an ideal response?
Perceptual sets can be useful when they help us make decisions more efficiently, frame expectations of how things, events, or people should be, and they enable us to compare our expectations with the reality of the moment and respond accordingly. However, they can be harmful when we rely too
heavily on our past experiences and ignore information that is different or has changed from what we
expect.
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You measure student attitudes toward a teacher using a semantic differential measure. This is an example of which level of measurement?
a. Nominal b. Ordinal c. Interval d. Ratio
Which of the following structural characteristics must closed ended questions have?
a. They must use an interval or ratio level measure. b. The response set must be ranked ordered c. The response set must be exhaustive and mutually exclusive d. They must provide respondents for an opportunity to use their own words.