Discuss the three stages of credibility. Create two scenarios:

one in which a speaker's credibility is positive over the three stages, and one in which the speaker's credibility diminishes over the three stages. Explain how and why the increase or decrease in credibility occurred.
What will be an ideal response?

In order, the three stages are initial (your image or reputation prior to speaking). derived (the image the audience develops of you as you speak), and terminal credibility (the image the audience has of you after your speech).

Communication & Mass Media

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The action plans based on the philosophy of Shared Values represent:

a. China b. Mexico c. India d. Singapore e. Russia

Communication & Mass Media

Name the factors that set limits on the scope of a campaign.

What will be an ideal response?

Communication & Mass Media