The management asked Don, a PR practitioner at the organization, to conduct a survey to see how many team members read the organization's publications on a regular basis, and which news stories are read most often
What is this method of survey called?
a) Article recall
b) Content analysis
c) Positive perception
d) Pilot-test measurement
a
Communication & Mass Media
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Airplay can be described as all of the following EXCEPT
A) broadcast time devoted to a piece of music, discussion topic, ad, or other specific message. B) a commodity greedy DJs and radio executives thought they could sell. C) the gain record companies sought to receive from payola. D) radio or television game shows.
Communication & Mass Media
Which of the following is not one of the group processes that reduces the effectiveness of brainstorming?
a. Negative norming b. Social loafing c. Evaluation apprehension d. Production blocking
Communication & Mass Media