A personal reference that is emotional and apologetic will help establish goodwill with the audience and gain attention

Which theory of communication states the public will not have faith in a writer's message, or act on it, if it clashes with their existing beliefs?

a. Cognitive dissonance b. Diffusion c. Adoption d. Source credibility

Where did many of the newer directors of the 1960s come from?

a. New York b. London c. Paris d. none of the above