A mobile phone manufacturing company is said to functionally modify one of its products if it:
a. introduces a sleek and stylish version of the mobile phone with the same specifications.
b. reduces the price of the mobile phone ahead of a sale.
c. introduces stylish headphones for the mobile phone.
d. releases a software update to fix the mobile phone's heating problem.
ANSWER: d
Releasing a software update to fix the mobile phone's heating problem is an example of functional modification. Functional modification refers to a change in a product's versatility, effectiveness, convenience, or safety. By fixing the heating problem, the effectiveness and convenience of using the mobile phone is increased.
Business