When faced with the need to convey complex ideas and relationships quickly, what combination of channel and medium would be most effective? Why?
What will be an ideal response?
Answer: Visual/printed medium and channel would be most effective. Visual aids can convey complex ideas and relationships quickly, and are less intimidating than long blocks of text. Visual mediums can reduce the burden on the audience of figuring out how the message and the concept fit together. Simple charts and graphs are easy to create in spreadsheets and other software, and integrate in to the report. The potential downfall of this combination is the need for artistic skill and technical skills needed to create the visual. The development of the visual can require more time to create than the equivalent amount of text, and large, high-quality visuals can be expensive to print.
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