Product/service management includes all of the following EXCEPT:
A. supporting product modifications
B. supporting product enhancements
C. process management overview
D. supporting other product changes made throughout its lifecycle
E. the decision trade-offs associated with quality and cost.
Ans: C. process management overview
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Globe Cars, a leading automobile ancillary firm in China, has decided to form a global alliance with Fulda, a German tire manufacturing company. Which of the following is a primary challenge that Globe Cars is most likely to face in this alliance?
A) existing competitors B) risk of investment C) extreme trade barriers in China D) differences in national cultures