The primary purpose of lay testimony is to stir the audience?s emotions by helping them

identify with the average person.

Indicate whether the statement is true or false

TRUE

Communication & Mass Media

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A news story should have an introduction before getting to the meat of the story

Indicate whether the statement is true or false

Communication & Mass Media

Most words have several connotative meanings and infinite denotative meanings

Indicate whether the statement is true or false

Communication & Mass Media