A celebrity is charged and jailed after driving under the influence and causing an accident. The celebrity hires a PR professional to develop a response to the situation. Which theory is most applicable for this situation?

a. excellence theory
b. image restoration theory
c. inoculation theory
d. principles of influence theory

b. image restoration theory

Communication & Mass Media

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Joe knows that his relationship with Lauren is over. He doesn't want to hurt her feelings, so he sends the following text message: "U R a great girl and deserve better than me. Let's be friends, OK?" Has Joe communicated effectively?

a. No, because he has taken all the blame for the break-up. b. Yes, because he has allowed Lauren to save face. c. No, because he shouldn't use text messaging to convey important information. d. Yes, because text messaging is part of his and Lauren's culture.

Communication & Mass Media

Free Men believe that men are discriminated against, although not as much as women are

Indicate whether the statement is true or false

Communication & Mass Media