Audience analysis shows you how to appeal to a specific audience's understanding and attitudes

Selection has three main parts

A. selective choice, service and dedication. B. selective exposure, attention and retention. C. selective memory, experience and interpretation. D. selective organization, interpretation and evaluation.

To be effective, speakers should add a two-second pause

a. before and after each transition or signpost. b. only after asking a question. c. whenever they feel nervous or uncertain. d. before the first sentence and after the last sentence.