Words that are _____ refer to things that we can see, touch, smell, taste, or hear.

Brett is driving down the highway. Suddenly he hears a high-pitched sound and sees blue lights flashing in the vehicle beside him. Brett thinks "police officer." All this occurred in the first two stages of perception

Indicate whether this statement is true or false.

The strategy behind brand growth via social media is based on:

a. Maslow's hierarchy of needs b. The diffusion of innovation theory c. The two-step flow model d. The uses and gratifications theory