A critical marketing tool for global companies such as Red Bull is:

A) sampling.
B) sweepstakes.
C) couponing.
D) event marketing.
E) personal selling.

D

Business

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When outlining the content of your report,

A) it is preferable to use informative headings as opposed to descriptive ones. B) you should use complex language for all headings. C) keep in mind that you will have to use this same outline for your final report. D) identify general topic areas. E) start with vague ideas and build up to ideas with more depth.

Business

According to your textbook, the least desirable way to include keywords in a résumé is in

A) an introductory statement. B) a standalone keyword summary. C) the work history section. D) the education section. E) the volunteer section.

Business