Define CIM. What are its seven principles?
What will be an ideal response?
CIM is a methodology that involves all employees of an organization in a systematic, structured process to implement continuous improvement in quality in projects. The seven principles are customer focus, employee involvement, process centered, strategic alliance, fact-based decision making, good communications, and continuous improvement.
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An analogy lets you
A) reason from one specific piece of evidence to another specific piece of evidence. B) reason from one specific piece of evidence to a general conclusion. C) reason from a generalization to a specific conclusion. D) attack an opponent without fear of reprisal. E) use a general conclusion to prove a point.
In addition to copytesting, many advertising research firms such as Millward Brown also can provide agencies with emotional reaction charts that show how viewers feel about an advertisement as they are watching it
Indicate whether the statement is true or false