If an advertisement appears on CSI three times and CSI has a Nielsen rating of 12.3, the gross rating points (GRP) would be:

What is the main reason that a business suffers several economic consequences when a dissatisfied customer leaves?

A) The cost of attracting a new customer is greater than retaining a current customer. B) The business's competitors enjoy a greater customer loyalty toward the same type of products. C) The amount of money spent on developing the product for the dissatisfied customer cannot be reimbursed. D) The business has to pay a large compensation fee to the customer. E) The future costs for the development of a similar product increases abruptly.

The role of marketing in the organization is changing. Traditionally marketers have played the roles of ________, charged with understanding customers' needs and transmitting their voice to various functional areas

A) middlemen B) opinion leaders C) clients D) influencers E) end consumers