Portfolio risk is also known as _____

The difference between the amount of money that a customer is willing to pay for a resource, product, or service and the cost of the activities involved in producing that resource, product or service is called the

A. cost measure B. value distinction C. differentiation factor D. margin E. bottom line

In the communication process, the more the sender's field of experience ________ that of the receiver, the more ________ the message is likely to be

A) varies from; distinguishable B) overlaps with; effective C) connects with; ineffective D) coincides with; creative E) departs from; direct