The _____ approach focuses on the media pathway from the sender to the receiver and assumes the media message influences the viewers

a. mass media effects
b. linear model
c. uses and gratifications
d. cultivation

Answer: b

Communication & Mass Media

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Sources that are obtained by contacting someone through the Internet, and/or over the telephone are NOT legitimate forms of interview sources

A. True B. False

Communication & Mass Media

An audiences' beliefs, attitudes, and values do NOT play a large role in audience analysisand topic selection

Indicate whether the statement is true or false

Communication & Mass Media