Explain two reasons that digital marketing has become an increasingly important element of the marketer's toolbox
What will be an ideal response?
One reason that digital marketing has become more important is that consumers use digital media more than ever, with 86 percent of Americans using the Internet and 73 percent of Americans using at least one social networking site. A second reason that digital marketing has become more important is that it is easier for marketers to track and analyze the effectiveness of digital marketing efforts.
You might also like to view...
The process of ______________ begins with the choice of one or more variables to use as a basis for grouping customers.
Fill in the blank(s) with the appropriate word(s).
Customers can be classified into four relationship groups based on their profitability and projected loyalty. Which customer type is associated with high profitability and long-term loyalty?
A) barnacles B) strangers C) butterflies D) true friends E) cash cows