While advocating that the state rush approval of 16 new coal-fired power plants, the
Governor displayed pictures of the state's major metropolitan areas, at night, with
brightly-lit skylines and remarked upon their beauty.
He then displayed pictures of
working families, smiling as they held what was to be a lower monthly electrical bill.
While listening to the governor, Niko thought about other, less favorable images that
could be shown. For example, the Harvard School of Public Health revealed that SO2
emissions from power plants significantly harm the cardiovascular and respiratory health
of people who live near the plants, and EPA studies identified fine particle pollution from
power plants as responsible for more than 20,000 premature deaths a year. Why not show
pictures of smoke pouring from the smokestacks? Why not show pictures of persons on
oxygen? Why not show pictures of the many children who suffered? Niko's ability to
think discerningly about the images used by the governor illustrates the necessity that we
all develop our skill in ________.
A) mental argument
B) visual literacy
C) first impression
D) minimizing distractions
B
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What was the criticism of the U.S. Army for its new and more extensive marketing campaign launched after recruiters failed to meet their goals during the Iraq war?
A) It wasn't aggressive enough in going after the proper age group. B) It infused militaristic trappings into messages that targeted children. C) It was sexist and did not include females. D) It sold games and clothing but failed to improve recruiting.
A broadcast writer should be aware that someone is going to deliver the words he or she is writing and that others will listen to them. Thus, it is necessary he or she should make it
a) conversational. b) clear. c) colored. d) correct.