Tanya was planning to study abroad for a semester in Spain, so she spent extra time reading about the Spanish culture and the people in order to feel more at ease when she got there. Which guideline for improving intercultural communication is taking place?

A) avoid overattribution
B) prepare yourself
C) confront your stereotypes
D) adjust your communication

Answer: B

Communication & Mass Media

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Suppose your boss asks you to do something unethical on behalf of a client. You are concerned about keeping your job. What is the best course of action?

A) Threaten to take your story to the media. B) Use the PRSA Code of Ethics as a framework for responding. C) Remind him/her of the affected publics. D) Speak with your boss's boss. E) Both B and C.

Communication & Mass Media

An audience's observable or readily available characteristics such as sex, age, and ethnicity are called:

A. values. B. attitudes. C. demographics. D. beliefs.

Communication & Mass Media