What was the first form of printed advertisement?

A) books
B) flyers
C) newspapers
D) magazines

Answer: B

Communication & Mass Media

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Unexpected cost refers to the amount of money that can be attributed to losing one employee and replacing him/her with another

Indicate whether this statement is true or false.

Communication & Mass Media

Two listeners offer criticism after the speech. One says, “The speech was kind of weak,” and the other says, “I thought the delivery was pretty bad.” The big problem with these criticisms is that they are NOT

a. kind. b. focused. c. objective. d. specific.

Communication & Mass Media