If the price of an alternative is lower than the price of an existing product, and customers perceive similar benefits from both the products, then the ________
A) switching cost is high
B) price of the product should be increased to retain market share
C) threat from the substitute is strong
D) customers' bargaining power decreases
C
Business
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Journalize the following transaction for a merchandiser that uses the perpetual inventory system
Sold goods for cash, $1,200 (cost $750 ). What will be an ideal response
Business
Johnson Business Solutions, Inc., maintains one sales force for its copy machines and a separate sales force for its computer systems. Johnson Business Solutions utilizes a ________ sales organization
A) product line B) industry C) territorial D) key accounts E) complex
Business