Which of the following is an assessment of the extent to which people will speak out with their own opinion?
A. last-minute swing
B. train test
C. dispositional matrix
D. quasi-statistical sense
Answer: B
Communication & Mass Media
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The ____________________ outline is used to trigger the speaker's memory during the delivery
Fill in the blank(s) with correct word
Communication & Mass Media
Which of the following is a disadvantage of mail surveys?
a) Researchers must use monetary incentives b) Researchers are able to know exactly who answers the questions c) Low return rate casts doubt on the reliability of the findings d) Wide geographic reach
Communication & Mass Media