A _______________ is an actual or imaginary group that has a significant impact on a person's evaluations, aspirations or behavior?
a. Reference group
b. Personality
c. Buying center
d. Attitude
e. Consideration set
Answer: a. Reference group
Business
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The budgeted balance sheet shows _________________ for the company's assets, liabilities, and equity as of the end of the budget period.
Fill in the blank(s) with the appropriate word(s).
Business
Referral samples are most appropriate when there is a limited sample frame and when respondents can provide the names of others who would qualify for the survey
Indicate whether the statement is true or false
Business