The "Got milk?" campaign emerged after consumers were deprived of milk for a week. What form of advertising research was used to discover the impact of doing without milk?

Value chain analysis focuses primarily on the question, "What value does the company want to deliver to these customers?"

a. true b. false

All of the following are examples of convenience sampling EXCEPT:

A) expert witnesses used in court. B) use of students, church groups, and members of social organizations. C) department stores using charge account lists. D) tear-out questionnaires included in a magazine. E) mall intercept interviews conducted without qualifying respondents.